Beyond the Game Alliance

Developing Next Level Leaders One Team At A Time

Beyond The Game Alliance is a non-profit organization that partners with coaches, athletic directors and organizational leaders who want to serve their student-athletes proactively and completely. As an organization we come alongside our partners to provide unparalleled solutions for athletes in Mental Fitness, Injury Prevention& Resilience, Performance Nutrition, Financial Literacy, Personal & Career Development and so much more.

The #1 Solution For Athlete Leadership Training

High Impact

We empower athletes through high-impact leadership development & training, not just support services.

Results-Driven

Our Leadership Program builds the resilience, career readiness, and life skills today’s athletes need to succeed in sport and beyond.

Evidence-Based

Our proven curriculum goes beyond theory — it’s evidence-based, field-tested, and backed by measurable outcomes every step of the way.

Real-World Success

Our Programming bridges the gap between athletic performance and real-world success, equipping athlete with tools they’ll use for life.

The Whole-Athlete

We support the whole athlete, combining performance training with mindset, emotional intelligence, and leadership development for lifelong success.

Live & Customized

No templates. No one-size-fits-all. Our live coaching (virtual) creates fully customized experiences designed around the athletes we’re serving — every time.

Our Mission

Our Mission is to provide a proactive and holistic educational experience where athletes get access to education, practical life-skills and customized coaching through leadership training, to empower them in their game and beyond.

Beyond The Game Alliance empowers athletes to achieve success both in the game and in life by fostering personal growth, mental strength, and a commitment to lifelong learning and leadership. Through innovative programs from Middle School-College, collaborative communities, and access to impactful resources, we prepare athletes to excel in sport, life, and beyond.

Our Vision


Our vision is to create a world where every athlete feels confident and is equipped with the skills, knowledge, and support to thrive in their game and beyond.

Our Core Values

Integrity

We are committed to upholding honesty and strong moral principles in all interactions with partners, providers and students.

We do what we say

we are going to do.

Collaboration

We believe in the power of coming together to enhance and provide the best access and opportunities for athletes.

We collaborate

vs compete.

Excellence

We strive to provide the best possible service, in programs, education, coaching and the holistic services offered by our Alliance.

We bring our A-Game every Game.

Empowerment

We are dedicated to encouraging & supporting athletes as they take control of their future. We do this through our caring approach to life beyond the game.

We lead with heart.

Coaching

We prioritize our pursuit of growth & knowledge and are always open to perspective and feedback.

We are humble, hungry, and coachable.

Meet Our Board of Directors

Julie Hatfield-Still

President, Curriculum Development & Educator

Dr Brad Leshinske

Vice President & Curriculum Development

Deanna Jensen

Secretary & Career Development

Kristi Wyatt

Treasurer, Financial Specialist

Sydney Senter

Director, Student-Athlete Representative

Shuanna Parker

Director, Talent Acquisition & Career Development

Call or Text: 315-730-3540

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