Meet Coach Julie

Julie Hatfield-Still is a lifelong catalyst for growth, performance, and purpose. As the Founder and President of Beyond The Game Alliance, Julie brings more than two decades of experience in coaching, leadership development, youth fitness, and business consulting.

Her mission is clear: to create a world-class, wraparound support system for student-athletes that extends far beyond the playing field—supporting the whole person and preparing them for life.

With a career built on empowering both athletes and professionals to operate with heart, discipline, and resilience, Julie’s work spans nonprofits, high-performance coaching, event strategy, brand development, and organizational leadership. Her passion lies in elevating the mental strength, confidence, and long-term well-being of youth and young adults—especially female athletes navigating today’s high-pressure sports culture.

Before founding Beyond The Game Alliance, Julie led and coached in a wide range of settings including executive roles at the International Youth Coaching Association (where she still consults) and Fitness Revolution, as well as founding her own ventures: Strong Women U and J Hatfield Fitness.

She has coached thousands through business masterminds, youth training programs, and performance-based health coaching. Whether she's leading a board meeting, building a curriculum, coaching a high school athlete, or running a fundraising campaign, Julie infuses every effort with authenticity, clarity, and compassion.

Julie holds a Bachelor of Science from Juniata College and a Certified Business Coaching Specialist designation from the Business Training Institute. She’s a nationally recognized voice in youth fitness and female athlete development, having led dozens of blogs, presentations, books and leadership trainings on sport performance, mental toughness, and the inner game of success.

Her leadership style is rooted in transparency, humility, and follow-through—values that earned her multiple Core Value Awards for excellence, growth, and doing what she says she’s going to do. She has also been recognized as Avon Grove High School’s Coach of the Year.

Beyond the boardroom, Julie is a proud mom, a curious learner, and a big believer in doing hard things for the right reasons. She leads with purpose, creates space for others to rise, and never stops building what doesn’t yet exist—especially when it's what the next generation needs.